Posts Tagged ‘matchbox labels’

visual snacks: matchbox labels from Japan/China

Tuesday, January 3rd, 2012

matchbox label

No Phillumenist I, nor proper collector of anything, but like most graphic designers I love a nice bit of printed ephemera. I bought these matchbox labels in Thailand, and as far as I can tell they are mostly (all?) Japanese, made for the Chinese market and stone lithography printed. I can’t read the text (which might explain much) but the use of flags in some puts them in the  second and third decades of the 20th century – beyond that my ignorance is complete, not that that hinders my enjoyment of them. What is going on in the example above for instance? A diminutive husband and wife extending hospitality to an outsized westerner? or two smartly-dressed children welcoming Daddy home (wondering why he could not afford a full-sized house)? Either way – the drawing, pattern, texture and colours are beautiful.

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