Posts Tagged ‘packaging design’

bottling decoration?

Wednesday, April 7th, 2010

Functionality, clarity and rationality reign supreme in contemporary design.  The Bauhaus casts a long shadow and analysis of function, distillation of meaning and removal of the inessential gives us the calm spaces, ordered structures and clear interfaces that we need to navigate our complex modern lives.  It could be argued that decoration is anti-design.  Style is inevitable, but ‘decoration’ is just for cakes and wallpaper, no?

There are areas of design where indulgent visual richness remains desirable and appropriate, a signifier of value and/or emotion. Decoration blooms sporadically now – our rapid cultural turnover often rendering it ‘tired’ before it can establish itself.  It may not be a dirty word any more but beyond the confines of fashion and interior design, decoration often coexists uneasily with cool minimalism and rational typography.  Are we are in danger of losing the art of decoration?

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